26 Innovative Business Ideas to Start Today

These great business ideas offer opportunities for entrepreneurs who are looking to start something new, whether you’ve run a business before or are looking to launch your first company.

As an entrepreneur, you’re always looking for new ways to generate revenue and build something from the ground up. However, coming up with innovative business ideas that have the potential for success can be challenging. You need an idea that fills a need, provides value, and has longevity. The good news is there are many options if you know where to look. In this article, you’ll discover 26 innovative business ideas you can start today. From drone photography to corporate wellness programs to artisanal ice pops, there are opportunities in many industries. With some passion and hard work, you can turn these ideas into thriving businesses. The possibilities are endless for entrepreneurs willing to take a chance on an inspired idea. Now is the time to make your move.

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Consulting Business

As an entrepreneur, a consulting business is an excellent opportunity. You can leverage your experience and expertise to help other businesses solve problems and achieve their goals.

To get started, identify your area of expertise. This could be a skill like marketing, IT, HR, or project management. Or an industry like healthcare, education, or finance. The more specialized your knowledge, the higher you can charge.

  • Develop a business plan that outlines your consulting services, target market, and marketing strategy. This will help determine if the idea is viable and help you obtain funding.
  • Build your knowledge and skills. Take additional courses or pursue certifications to strengthen your expertise. Stay up-to-date with trends in your industry.
  • Create marketing materials like a professional website, email newsletter, and social media profiles to establish your brand. Offer free initial consultations and provide valuable content to attract potential clients.
  • Set your fees based on your experience, education, demand for the service, and rates of competitors. You may charge by the hour, project, or retainer. Offer packages at different price points.
  • Look for ways to keep costs low, especially when first starting out. You can work from home, use free or low-cost marketing tools, and avoid expensive software and equipment purchases whenever possible.
  • Provide high quality consulting and support. Build strong relationships with your clients through clear communication and by delivering results. Ask for referrals and testimonials to help grow your business.

With hard work and persistence, a consulting business can be a very rewarding endeavor. By leveraging your expertise to help other businesses, you can build a successful company and career. Keep improving your skills, focus on your clients’ needs, and maintain a professional image to take your consulting business to the next level.

Online Education

As an entrepreneur, online education presents an opportunity to share your knowledge with a wide audience while building a sustainable business.

  • Identify your area of expertise. What skills or knowledge do you have that would benefit others? Some options include teaching a foreign language, musical instrument, coding, marketing, or soft skills. Focus on topics you know well.
  • Choose a format. The most common are video tutorials, live or pre-recorded webinars, online courses with modules, or coaching programs. Select a format suited to your skills and audience.
  • Build your content. For video or webinars, write a script and outline. For courses, develop lessons, assignments, and materials. Include interactive elements like discussions, quizzes, and peer review.
  • Choose a platform. Popular options include Udemy, Coursera, Skillshare, and Thinkific. You can also use tools like Kajabi or Teachable to create your own website. Compare features like audience reach, monetization options, and ease of use.
  • Set a price. You can offer free content to build your audience, a one-time fee for access, a monthly subscription, or a combination. Do research to determine typical price points for your topic and format.
  • Market your course. Build an email list, engage on social media, run promotions and discounts, get reviews from early students, and optimize for search engines. Partnerships with complementary businesses are also effective.
  • Continue improving. Update content regularly, survey students for feedback, and enhance your curriculum and platform over time. High-quality online education is an ongoing process.
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With hard work and persistence, online education can become a thriving business. By sharing your knowledge and expertise, you can empower others while gaining a sense of purpose and financial freedom.

Virtual Assistant

A virtual assistant is an independent contractor who provides administrative support remotely. As an entrepreneur, hiring a virtual assistant can help maximize your time and focus on high-priority tasks.

Types of Tasks

Virtual assistants can handle a variety of responsibilities like:

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  • Email management: Responding to, organizing, and scheduling emails.
  • Calendar management: Scheduling meetings, blocking off time, and managing reminders.
  • Travel planning: Booking flights, hotels, and coordinating itineraries.
  • Data entry: Inputting information into spreadsheets, databases, and customer relationship management (CRM) systems.
  • Research: Gathering information from various sources on the Internet and summarizing key details.
  • Writing and editing: Creating content for blogs, newsletters, social media, and more. Reviewing and refining content.

Benefits of Hiring

Some of the main benefits of hiring a virtual assistant include:

  1. Increased productivity. By delegating time-consuming tasks to a virtual assistant, you can focus on high-priority and revenue-generating work.
  2. Cost savings. Virtual assistants are independent contractors so you don’t have to pay for employee benefits like health insurance. You also don’t need to provide office space or equipment.
  3. Access to specialized skills. You can hire virtual assistants with experience in areas like social media management, graphic design, and web development.
  4. Flexibility. It’s easy to scale up or down as your needs change. You can hire multiple virtual assistants for different types of work or reduce hours if needed.

Finding and Hiring

There are a few options for finding and hiring virtual assistants:

  • Virtual assistant websites: Websites like Upwork, Fiverr, and Zirtual specialize in matching clients with virtual assistants. You can view profiles, reviews, and hire the right assistant for your needs.
  • Referrals: Ask other business owners or colleagues for referrals to virtual assistants they’ve worked with.
  • Interviews: Post a job listing on websites like Indeed, Monster or LinkedIn and interview promising candidates. Make sure to check references before hiring.

With the right virtual assistant supporting your efforts, you’ll have more time to focus on the big picture and continue moving your business forward. Delegating to a skilled and trustworthy professional can make all the difference.

Affiliate Marketing

Affiliate marketing is a popular way for entrepreneurs to generate revenue from their online presence. As an affiliate marketer, you promote other companies’ products and services on your website, social media platforms, email newsletters, and more. When someone makes a purchase from your affiliate link, you earn a commission. It’s a win-win situation: the company gains a new customer, and you make money.

Find the Right Affiliate Programs

The first step is finding affiliate programs to promote that match your audience and content. Many major brands like Amazon, Target, and eBay offer affiliate programs. You can also find programs from software, travel, fashion, and other companies. Look for programs that offer high commission rates, quality products, and reliable payments.

Promote Affiliate Links

Once you’ve signed up for some affiliate programs, start promoting the products and services to your audience. You can feature affiliate links in blog posts, social media updates, emails, and on your website. Provide honest reviews and recommendations to build trust with your readers. Track which links get the most clicks to see what resonates most with your audience.

Earn and Track Commissions

When someone makes a purchase through your affiliate link, you earn a commission. Rates vary but are often 5-20% of the sale price. The company will track sales from your links and credit your account with the commissions. You can then request payment, which is usually issued monthly via PayPal, wire transfer, or check. Carefully track your affiliate links and resulting commissions to optimize your efforts.

Consider an Affiliate Network

Affiliate networks, like CJ Affiliate, Rakuten, and Shareasale, offer access to many affiliate programs in one place. They handle the tracking, payments, and reporting for the programs. Using a network can save you time in searching for new programs and managing your affiliates. However, the network will also take a percentage of your commissions as a fee for their service.

In summary, affiliate marketing provides an opportunity for entrepreneurs to generate revenue from their online platforms. By promoting other companies’ products and services to your audience and earning a commission on resulting sales, you can establish a profitable business model with little upfront cost or effort. With time and optimization, affiliate marketing can become a significant source of income.

Online Retailer

Identify Your Niche

To build a successful online retail business, you must first identify a niche market and product to sell. Analyze trends to determine items that are in high demand and undersupplied. Some options include:

  • Handcrafted goods: Sell artisanal products like jewelry, clothing, decor, or tech accessories. These high-margin items are appealing to many customers.
  • Vintage or recycled: Source and resell vintage, antique or recycled clothing, books, decor, or other goods. This eco-friendly niche is growing quickly.
  • Specialty foods: Sell gourmet foods, snacks, or beverages that are organic, natural, or locally-sourced. Many consumers seek out premium specialty foods.
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Build Your Inventory

Once you determine what to sell, start building your inventory. Some ways to source products include:

  • Wholesale suppliers: Buy bulk inventory at a discount from manufacturers or distributors and resell at a markup. Do research to find reputable suppliers that suit your needs.
  • Private labeling: Have generic products custom-branded with your logo to sell under your own brand name. This allows you to set higher prices than unbranded goods.
  • Handmade: If selling artisanal goods, source from local craftspeople, artisans and makers in your area. Offer them a platform to sell their creations in exchange for a percentage of sales.
  • Vintage: Scour flea markets, estate sales, thrift stores and auctions to find unique vintage and recycled goods to resell. Be very selective to choose items in high demand and good condition.

Build Your Online Store

Once you have products to sell, you need to build an online store to sell them in. Some popular ecommerce platforms for small businesses include:

  • Shopify: User-friendly platform with affordable pricing. They offer themes, payment processing, shipping and more.
  • BigCommerce: Robust ecommerce solution with advanced features for growing businesses. They provide marketing, SEO, and sales tools to increase revenue.
  • Etsy: Popular marketplace for handmade and vintage goods. They have an established customer base and handle payments, shipping and logistics for you. However, they do charge substantial fees.
  • WooCommerce: Free open-source ecommerce plugin for WordPress. If you have a WordPress site, you can use WooCommerce to easily turn it into an online store. You have full control and ownership over your store and pay no monthly fees. However, you do need to handle technical aspects like web hosting, security, and payment processing yourself.

With an attractive and user-friendly online store built, you are ready to start selling your products to customers all over the world. Market your new business, provide great customer

Software as a Service (SaaS)

Software as a Service (SaaS) is a business model that allows companies to license software applications to customers on a subscription basis. Instead of installing and maintaining software, you access it via the Internet. Some well-known examples are Salesforce, Dropbox, and Slack.

Low Startup Costs

SaaS businesses have relatively low startup costs. You don’t need to invest in physical infrastructure since the software and data are hosted in the cloud. All you need is a laptop to build your software. This means less financial risk for entrepreneurs and faster time to market.

Recurring Revenue

The subscription model provides recurring revenue. Customers pay monthly or annual fees to use your software. This creates a predictable income stream and higher customer lifetime value. It’s also easier to forecast sales and revenue.


SaaS businesses are highly scalable. Since the software is hosted in the cloud, you can easily scale to support more customers and traffic. You don’t need to maintain expensive servers and data centers. You can start small and expand quickly as your customer base grows.


SaaS makes software much more accessible to customers. They don’t need to invest in IT infrastructure and can get started right away. Your software is available anywhere there’s an Internet connection. This on-demand access is appealing to many businesses and end users.


However, there are some challenges to the SaaS model. You need to focus on security, privacy, and uptime since customers depend on your service. You must also continue improving and updating the software to keep customers happy. And you face competition from other SaaS providers as well as traditional software companies.

The SaaS business model provides many benefits for both entrepreneurs and customers. If you have an innovative software idea, SaaS could be an ideal way to build a scalable, recurring-revenue business. With low startup costs and high growth potential, SaaS continues to attract new entrepreneurs and disrupt traditional software markets.

Social Media Management

Managing social media accounts for businesses and personal brands has become a popular entrepreneurial pursuit. As companies recognize the power of social media to connect with customers and build brand awareness, the demand for social media managers continues to grow.

Developing a Social Media Strategy

The first step is determining your client’s goals and target audiences for social media. Then develop a comprehensive strategy that outlines the key messages you want to convey on each platform. Figure out the types of content—blog posts, images, video, etc.—that will resonate most with each audience. Build an editorial calendar to plan when you will post different content types.

Choosing the Right Social Networks

Focus on the networks where your target audiences are most active. The major platforms are Facebook, Instagram, Twitter, LinkedIn, and YouTube. But newer networks like TikTok, Twitch, and Snapchat may also be relevant depending on your client and their goals. Study the demographics and behaviors of each network to determine where your efforts will be most effective.

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Creating Engaging Content

Post a mix of content like blog posts, images, video, polls, and questions to keep followers engaged. Use an attention-grabbing but professional writing style. Post consistently, as social media algorithms favor accounts that post regularly. Engage with your followers by replying to their comments and messages. Run contests and giveaways to increase engagement.

Analytics and Optimization

Monitor key metrics like impressions, reach, engagement, link clicks, and conversions to see what’s working and make changes to underperforming content or strategies. Look for opportunities to improve your click-through and conversion rates over time through A/B testing of different types of content and messaging. Make sure to stay on top of the latest social media trends and update your strategies accordingly.

With hard work and persistence, managing social media accounts can become a rewarding and profitable business. But continual learning and adapting to changes in the social media landscape are essential to success. By providing real value to your clients through strategic social media management, you’ll build a reputation as an expert in this growing field.

Online Security

To start an online security business, you’ll need to determine which services you want to offer. Some options include:

Penetration Testing

Penetration testing, or “pen testing,” involves attempting to hack into a client’s network or software system to uncover vulnerabilities before malicious actors can exploit them. As a pen tester, you’ll use ethical hacking techniques to infiltrate systems, then provide reports on how to patch any holes. This requires extensive IT security knowledge and certifications.

Managed Detection and Response

Managed detection and response (MDR) services monitor client networks 24/7 for cyber threats and respond quickly if an attack occurs. As an MDR provider, you’ll use security information and event management (SIEM) tools to detect anomalies, then alert clients and help them address any issues. This also requires strong IT security expertise and infrastructure.

Secure Code Review

If you have a background in software engineering, offering secure code review services is a great option. You’ll analyze client source code to find vulnerabilities that could be exploited, like SQL injections, cross-site scripting, and buffer overflows. Then provide guidance on fixing the code before the software is deployed. This requires programming skills, knowledge of secure coding practices, and familiarity with different coding languages.

Security Awareness Training

Many small businesses need help educating their employees about cyber risks and best practices. As a security awareness trainer, you’ll develop engaging content to teach clients about topics like phishing, password hygiene, and physical security. You can provide training through interactive videos, newsletters, LMS platforms, and live or virtual workshops. This requires expertise in instructional design, cybersecurity, and risk management.

Starting an online security business allows you to tap into the fast-growing cybersecurity market. Determine what services you want to offer, build up your expertise, and market to small and mid-sized companies in your area. With hard work and persistence, you can establish a successful operation protecting clients from digital threats.

Business Ideas for Entrepreneurs FAQs: Common Questions From Aspiring Entrepreneurs

As an aspiring entrepreneur, you likely have many questions about starting and running your own business. Here are some of the most frequently asked questions from new entrepreneurs:

How do I come up with a business idea?

Coming up with an innovative business idea requires creativity, problem-solving skills, and identifying an unmet need in the market. Some strategies to generate ideas include:

  • Brainstorming: Set a timer for 10-15 minutes and write down any idea that comes to mind without judgment. Look for connections between ideas that could lead to a viable business concept.
  • Identifying problems: Look for pain points, inefficiencies, or frustrations in your daily life or industry. A solution to a common problem could be the seed of a great business idea.
  • Following your passions: Pursue a hobby, skill, or interest that you are passionate about. Your enthusiasm and expertise in the subject matter could translate into a successful business.
  • Researching trends: Study growth industries, emerging technologies, and demographic shifts. Trends often represent opportunities for new businesses.

How do I determine if an idea is viable?

Not all ideas are viable or realistic businesses. Some factors to consider in evaluating an idea’s potential include:

  • Solves a real problem: The idea addresses an unmet need or challenge for potential customers.
  • Target market: There are enough potential customers interested in the product or service and willing to pay for it.
  • Competition: There are few direct competitors or you have a competitive advantage over existing options.
  • Profit potential: The business model allows you to generate a healthy profit margin and return on investment.
  • Implementation: You have the skills, resources, and means to actually develop and launch the product or service.

How much money do I need to start a business?

The amount of money needed to start a business can vary greatly depending on the type of business. Some businesses can be started for less than $10,000 while others may require $50,000 or more in initial capital. In general, you will need enough to cover initial expenses like permits, licenses, equipment, inventory, marketing, and operating costs for at least the first 3 to 6 months.


As an entrepreneur, you now have 26 innovative business ideas to consider launching today. Some require significant investment and risk, while others can be started on a shoestring budget with little downside. The key is finding an idea that sparks your passion and aligning it with your skills and experience. With hard work and perseverance, any of these concepts could become a thriving business. Don’t wait for the perfect idea or the perfect time – take action now. Start researching your options, draft a business plan, and take the first steps to turn your vision into a reality. You have the power to create something meaningful that makes a difference in people’s lives. Seize the opportunity and start your entrepreneurial journey today. The future is yours to shape.

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