Google AdSense is one of several methods to monetize website traffic in Nigeria.

If you’re new to blogging and online money-making opportunities, you might have come across Google AdSense or seen its ads on websites you’ve visited recently.

What is Google AdSense?

Google AdSense, often referred to as AdSense, is a service offered by Google for website publishers. It enables publishers to display targeted text, video, or image ads on their webpages and earn money when visitors to their sites view or click on these ads.

The ads are managed and controlled by Google, and web publishers only need to create a free AdSense account and insert the provided code to display the ads. Revenue from AdSense is generated based on either per-click or per-impression metrics. Joining the Google AdSense program as a verified website publisher is free.

How Does Google AdSense Operate?

Google AdSense operates on a cost-per-click (CPC) and revenue-sharing model. Advertisers pay for each ad click, and publishers receive approximately 68% of the amount advertisers have set for each click.

To participate in AdSense, publishers insert a JavaScript code into their webpages. When a user visits the page, this code retrieves ads in the form of text, images, or both from Google’s servers and displays them on the webpage.

Google displays targeted ads that are relevant to the content on the pages where the code is inserted. When visitors to your website click on these ads, you earn money.

How to Get Your Google AdSense Account Approved

To start earning with Google AdSense, you must first be approved for the program. Here are the four steps to applying and getting approved:

1. Create Valuable Content: To increase your chances of approval, create original, well-written articles on your site. Aim for at least 10 articles, each with 500 words or more.

2. Design Your Website: Ensure your website has an appealing and user-friendly design. Include essential pages like “About Us,” “Contact,” and “Privacy Policy” to enhance your approval chances.

3. Submit Your Application: Provide necessary information in the AdSense application, including your website URL, contact details, and basic information.

4. Get Approved: Google typically reviews and approves applications within 24 to 48 hours. If your application is rejected, make recommended improvements and reapply after 3 to 4 weeks.

How to Maximize Google AdSense Earnings

If you want to maximize your AdSense earnings, consider these tips:

1. Place Ads Above the Fold: Position ad units near the top of the page to increase visibility. Avoid overcrowding your website with ads to maintain a good user experience.

2. Integrate Ads Within Content: Insert ads strategically within your content to boost click-through rates and overall revenue.

3. Allow Text and Image Ads: Enable both text and image/rich media ad types to attract more advertisers and higher bids.

4. Increase Ad Unit Size: Opt for larger ad units, as they tend to attract higher bids from advertisers.

5. Strategically Position Ads: Experiment with ad placement to find the most effective positions that encourage clicks.

6. Continuously Optimize Ads: Regularly review and optimize your ad layouts to maximize revenue.

In Conclusion: How to boost your earning with Adsense

Earning your first $100 with AdSense may be challenging, so it’s crucial to set up your blog correctly from the start. Ensure your website’s content is in an advertising-friendly category, as your AdSense income is influenced by your website’s niche. Many Nigerian bloggers, such as Linda Ikeji, have successfully turned part-time blogging into full-time careers through Google AdSense.